Ten Key Benefits of Corporate Participation in Standard-Setting
Category:
Industry Information
Author:
Shanghai Zhongnong
Source:
Ecological Brother Dong
Release date:
2021-04-21
Tacit knowledge is made explicit, and explicit knowledge is standardized.
First‑class companies sell standards; second‑class companies sell brands; third‑class companies sell products. In recent years, many enterprises have come to recognize the strategic value of participating in standard‑setting and the importance of standards in enhancing their corporate image.
In market competition, tangible strengths often manifest themselves through intangible standards. If a company cannot participate in setting those standards, it will typically find itself at a disadvantage, achieving less with greater effort. By actively engaging in the development of industry standards, enterprises seek to gain a competitive edge. “Industry discourse power” is reserved for companies that enjoy a strong reputation within the sector and whose cutting-edge technologies have earned broad market recognition—only such firms are qualified to set industry standards. Whoever controls the power to define standards, and whose technology becomes the standard, gains the upper hand in market competition; it can be said that whoever masters the standards holds the key to success.
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